What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Apple University

January 23, 2010, 5:44 AM
Apple is reportedly in discussions with the school text book publisher McGraw-Hill to put its books on the forthcoming Apple tablet computer expected to have e-reader capabilities. “Apple Inc. has held talks with Hearst Corp., McGraw-Hill Cos. and Hachette Book Group about putting their publications on its tablet computer, according to people familiar with the discussions. The talks with Hearst focused on the company providing magazine content for the device, said one person, who declined to be identified because the information isn’t public. McGraw- Hill’s education unit is discussing getting electronic textbooks and parts of its online learning system onto the tablet, said two other people. Apple also has talked with Hachette about distributing e-books, another person said. Apple’s tablet, which may be introduced next week, is likely to feature content from book, magazine and newspaper publishers, as well as video from entertainment companies, said Roger Kay, president of Endpoint Technologies Associates, a research firm in Wayland, Massachusetts.”

Apple University

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