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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Antitrust Sparring

March 1, 2010, 6:23 AM
Google and Microsoft are at loggerheads over a routine lawsuit Google Inc. filed against a small internet site in Ohio, for which Microsoft has provided high-grade legal counsel. “Seeking $335,000 in unpaid advertising bills, Google Inc. filed suit against a small Internet site in Ohio in October. The complaint was so routine it was just two sentences long. Google never expected the response it got. Last month, the small Internet site countered with a 24-page antitrust lawsuit against Google, accusing the search-engine giant of a litany of monopolistic abuses. But what really caught Google's attention was the Internet site's legal counsel: It was Charles ‘Rick’ Rule, long the chief outside counsel on competition issues for Google archrival Microsoft Corp. ‘My reaction was, 'What the heck is this?'’ says Mark Sheriff, an Ohio attorney who represents Google, speaking of the involvement of Mr. Rule and his powerhouse law firm, Cadwalader, Wickersham & Taft LLP, whose antitrust practice is based in Washington, D.C. ‘It's not every day that a big D.C. law firm like Cadwalader gets involved in a collections lawsuit in Ohio.’ Mr. Rule also represents another small Internet firm that has brought an antitrust suit against Google. Meanwhile, in Europe, following complaints about Google that came from, among others, a Microsoft subsidiary in Germany, the European Commission has opened a preliminary antitrust inquiry into the search giant.”
 

Antitrust Sparring

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