What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Air Pollution Worse Than Oil Spills

July 9, 2010, 5:08 AM
"The Gulf oil spill ranks as the nation's worst environmental disaster only if you ignore the great ongoing spill in the sky." The L.A. Times says air pollution gets a pass, but shouldn't. "What a relief it will be when the oil leak in the Gulf of Mexico gets plugged, ending the colossal mess caused by gushing crude. Or will it? Once the spill stops, oil will resume flowing as it always has, to be burned in engines, released to the sky and breathed deep into our bodies. We know now that these emissions contribute to a longer-term and perhaps ultimately more dangerous form of pollution — climate change. As deadly as the Deepwater Horizon catastrophe is, the pollution pales in comparison with the hydrocarbons spilling into the air over our cities, farms and highways."

Air Pollution Worse Than Oi...

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