The first phase of the web focused too much on business ideas without technology execution, the web 2.0 phase was skewed towards technology without a tight correlation with business results. For our economy to thrive and the USA’s standard of living to be maintained, it is important for the proper balance between (the) business monetization model and technology to ultimately occur sooner rather than later. ...Users should demand that social networks stop abusing their rights – with constant nontransparent terms of service and user experience changes, social media users are being whipsawed.