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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

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Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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A Reality "Show" Airing Entirely On Social Media

June 18, 2013, 10:30 AM
Shutterstock_134112389

What's the Latest Development?

Going live this week is what may be the world's first reality show that won't air on TV: @SummerBreak follows a group of Los Angeles-area teens as they enjoy their last summer before attending college in the fall. The eight-week series will consist entirely of a steady stream of Twitter posts, Instagram pictures, YouTube videos, and other data available 24 hours a day. Unlike traditional shows that are filmed months in advance, @SummerBreak gives "viewers" moments from the teens' lives as they are happening, imitating the ways targeted audience members -- 12-to-17-year-olds -- "tell stories and share information."

What's the Big Idea?

The show is the result of a yearlong collaboration between AT&T, advertising agency BBDO, and production company The Chernin Group, all of which were searching for ways to deliver content in a new way. According to producer Billy Parks, the teens have been instructed to basically live their lives but at the same time their data is reviewed by a group of moderators -- who monitor them 20 hours a day -- so that the resulting posted content isn't too over-the-top. Parks says this allows his team "to amplify what they're doing so it reaches a wider audience.

Photo Credit: Shutterstock.com

Read it at Mashable

 

A Reality "Show" Airing Ent...

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