What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Fashionable Avatars

September 4, 2011, 5:19 PM

When you think of Burberry, do you think of prim and proper English models wearing plaid coats or do you think of beautiful exotic scantily clad holographic models walking on a virtual runway in the middle of Beijing? Probably the former, but the truth is actually the latter (or perhaps both).

Burberry made a splash last year when it streamed its fashion show in Fall 2010 in 3D over the Web. The reviews were mixed but the effort was applauded widely. Then, it made an even more techno-spectacular splash when it opened its new store in Beijing, with celebrities, fanfare and a holographic models walking on a virtual runway, at times bursting into raindrops and snowflakes (see video below). It was official: Burberry had digital in its DNA.

Every luxury brand has since been playing catch-up with the endlessly digitally blessed Burberry. Ralph Lauren famously followed with a “4D Fashion Light Show” at their Madison Avenue store in November last year (see below). This year’s Fashion Week in New York (starting Sep 8) promises also more 3D catwalks.  According to the New York Times, Designer Norma Kamali has created a 3D short film and lookbook that can be viewed on her website normakamali3d.com from Sep 15 onwards.

The only way to one-up a 3D model is to have an interactive one. Nicola Formichetti, creative director of Mugler, has created Zombie Boy, a dark creature from the night with tattoos on his cranium. “I’ve been working with a digital pattern cutter,” he said. “How crazy is that?” the designer told the New York Times. Zombie’s walk will be displayed on a seven-foot tall screen and the angle and speed can be manipulated by viewers using an iPad (apparently, no glasses will be required).

There is no doubt that we’re headed towards a world of avatars. Their presence will be felt most deeply and intimately as companions who reside on our mobile phones. But also as fashion icons that wear the most exquisite clothes, and perhaps throw the very life-like tantrums of the bold and the beautiful. 



Fashionable Avatars

Newsletter: Share: