What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Ads Get Smart

June 1, 2011, 9:29 AM
S-immersive-labs-large

Sometimes when you see a particularly compelling advertisement in a store window, you might stop and look at it. Now that advertisement is looking back at you too. Immersive Labs, a New York City startup launched in April, has created just such an advertising platform: an ad that analyzes the face of the viewer, assesses its gender and age, and then based on its evaluation of the interests of the viewer, readjusts the ad’s display and content.

If you live in NY, you might already have passed such an Immersive Lab ad without even realizing it. Sony is testing it out in the city and a digital kisok at Hudson News at JFK airport also uses Immersive Lab software.

The trend of location-based advertising enhanced by artificial intelligence (such as facial recognition software) is not new. Both Japan and Germany have been testing out such billboards.

Check out this demo of Immersive Lab's capabilities recorded last year:

 

Here are some possible reactions: 

1)   I really like this. I hate seeing ads that have no relevance to me. Personalized ads are a much better use of my time and attention.

2)   Having a machine that watches and records my face and expressions should not be legal without my consent. I should have been asked as a citizen if such machines can be installed in my city.

3)   I don’t like machines telling me what I want. I want my preferences to be challenged. I don’t want my world to always be confined to what the average consumer of my “type” (sex, age) prefers.

How do you feel about this?

Ayesha and Parag Khanna explore human-technology co-evolution in the Hybrid Age and its implications for society, business and politics at The Hybrid Reality Institute.

 

Ads Get Smart

Newsletter: Share: