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Fredrik Carlström Follow

CEO, Great Works America

How Has Geography Shaped You? 1:54 Discuss
The Best of The United States 0:51 Discuss
Starting an Advertising Agency 4:10 Discuss
What Inspired You to Start Third Factor? 3:34 Discuss
Advertising On The Internet 3:38 Discuss
How do you build an Advertising Campaign? 3:04 Discuss
What is Your Creative Process? 1:54 Discuss
What Skills are Needed to Succeed in Advertising? 1:18 Discuss
What Advertising Campaign Are You Most Proud Of? 4:34 Discuss
How has the Internet Changed Advertising? 3:38 Discuss
Successful Business Leadership 1:46 Discuss
Recruiting Talent 1:49 Discuss
Corporate Social Responsibility 1:33 Discuss
The Role of Globalization in Advertising 1:54 Discuss
How Do You Compete with the Largest Firms? 1:49 Discuss
What Keeps You Up at Night? 1:17 Discuss
Goals for The Future 0:54 Discuss

User_rgsg_299fbf121 Fredrik Carlström is the Chief Executive Officer and Executive Creative Director of Great Works America, a full-service digital marketing and communications agency that represents a diverse range of clients including Absolut Spirits Company, H&M and Nokia. In his dual roles, Carlström, a veteran marketing executive and acclaimed film producer, utilizes his deep and broad experience in both marketing and entertainment to spearhead Great Works America"s mission to create innovative and cutting-edge campaigns that engage consumers and encourage them to interact with leading brands. Carlström joined Great Works America in February 2007 when the company opened in New York and signed an exclusive partnership with Carlström"s Third Factory, a film production company — the first deal of its kind between an advertising agency and a film production company. This partnership marked the transformation of Great Works America into a marketing agency that bridges the worlds of advertising, art, media and entertainment.

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