Teddy Goff was the Digital Director for President Obama’s 2012 campaign. In that capacity, he oversaw a team of more than 200 people nationwide, who collectively raised more than $500 million, registered more than a million voters online, built Facebook and Twitter followings of more than 45 and 33 million people respectively, generated more than 100 million video views, ran the largest online advertising program in political history, built groundbreaking tools for online fundraising and campaigning, and organized more than 150,000 active volunteers and 300,000 offline events through their proprietary organizing platform, Dashboard. As a member of campaign leadership, he also played a critical role in developing and executing the broader campaign's strategy for fundraising, organizing, and communications.
Before joining the campaign, Teddy served as Associate Vice President for Strategy at Blue State Digital, in which capacity he oversaw the account managers and creative teams servicing more than 75 active engagements across the globe. He also personally directed programs for Senator Edward M. Kennedy, Partners In Health, American Express, Carnegie Hall, and the Metropolitan Museum of Art, among others.
On President Obama's 2008 campaign, Teddy was responsible for state-level digital campaigns, overseeing everything from email and social media programs to online organizing strategies in more than 25 battleground states. During the primaries, he helped lead President Obama's mass email team, writing and editing fundraising, recruitment, and messaging emails and developing communications and segmentation plans. After that campaign, Teddy oversaw the creation and launch of the Obama Administration's new WhiteHouse.gov as a member of the Presidential Transition Team.
All technologies conspire to give ordinary people more information, more tools, more resources, more ways to connect with each other, more ways to influence conversations.
Follow basic human attributes. People want to feel respected. They want to feel part of a community. They want to have connections.
How do you get a million and a half people to read a blog post on tax policy? Obama digital wunderkind Teddy Goff has a simple mantra: don't be lame.