Simon O. Sinek is an author best known for popularizing the concept of "the golden circle" and to "Start With Why," described by TED as "a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?"'. He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on "How Great Leaders Inspire Action" is the 3rd most viewed video on TED.com. His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.
He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR, and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, and IncBizNet.
Why did Homo sapiens survive where other animals died off? The answer has to do with evolution.
After I learned my why, I literally stopped telling people what I did and only started telling them what I believed.
We live in a world in which most people go home at the end of the day feeling unfulfilled by their work.
Living your dream job has nothing to do with the specifics of the job. It has to do with the fulfillment that you get from that job.
Tony Robbins says, "most people over-estimate what they can do in a year and under-estimate what they can do in a lifetime."