Nita Rollins

Innovation Consultant; Director of Thought Leadership, Resource Interactive

Nita Rollins is a profoundly cross-disciplinary thinker, marketer and writer, whose expertise encompasses marketing strategy, film theory, fashion history and product design. She is co-author of The Open Brand: When Push Comes to Pull in a Web-Made World, co-authored with Resource Interactive president Kelly Mooney, and author of the forthcoming Cinaesthetic Wondering: The Beautiful, the Ugly, the Sublime and the Kitsch in Post- Metaphysical Film (University of California Press, 2008).

Nita currently serves as Director of Thought Leadership for Resource Interactive, one of the nation’s preeminent digital marketing agencies with a client roster that includes Best Buy, The Coca-Cola Company, Procter & Gamble, Wal-Mart, Victoria’s Secret, and Hewlett-Packard. She has oversight of the knowledge ecology of the firm—the discovery, refinement, and utilization of key insights in client work, marketing collateral and thought leadership initiatives.

Before joining Resource Interactive, Nita was North American VP of Marketing Intelligence & Media Relations for Fitch, a WPP-owned global brand design firm. While earning her doctorate in Critical Studies from the Theater, Film, & Television Department at UCLA, Nita received the coveted Otis Ferguson Critical Writing Award and a research fellowship for year-long study at the University of Paris III. She was subsequently invited to serve as research fellow at The University of California Humanities Research Institute’s first symposium on film genres.  She has contributed digital, design, retail and fashion commentary to media outlets including Newsweek, USA Today, Women’s Wear Daily, The Chicago Tribune, Nation’s Restaurant News, The Palm Beach Post, Chain Store Age, VM+SD, STORES magazine and OMMA magazine. Her brand and film scholarship is referenced in eight books and her weekly film criticism ran for two years in The Delaware Gazette as “Silver Screenings.”

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