Ken Segall

Former Creative Director of Advertising, Apple, Inc.

Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple’s legendary Think Different campaign, and he’s responsible for the little “i” that’s a part of Apple’s most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at, and has fun with it all at

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