Ken Segall worked closely with Steve Jobs as ad agency creative director for NeXT and Apple. He was a member of the team that created Apple’s legendary Think Different campaign, and he’s responsible for the little “i” that’s a part of Apple’s most popular products. Segall has also served as creative director for IBM, Intel, Dell, and BMW. He blogs about technology and marketing at www.kensegall.com/blog, and has fun with it all at www.scoopertino.com.
“Be yourself” can seem like risky advice in a competitive job market. But you know what’s riskier? Being nobody. Apple Ad Man Ken Segall explains how he followed his passion to a storied career in advertising.