John Sweeney

Owner, Brave New Workshop

John Sweeney is the owner of the Brave New Workshop (BNW), the oldest satirical comedy
theatre in the nation. He is also a keynote speaker, trainer, improviser and author. In his
first book, “Innovation at the Speed of Laughter: 8 Secrets to World Class Idea Generation,”
Sweeney demonstrated how improvisational theatre skills and behaviors, like those practiced
at the BNW, can be used to develop critical business skills and drive innovation. Companies
as diverse as Hampton, Microsoft, Honeywell, Target, Major League Soccer and General Mills
seek out Sweeney to address topics such as change management, idea generation, teamwork,
and sales training.

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