Jeffrey Hollender is the co-founder and CEO of Seventh Generation and the author of "The Responsibility Revolution: How the Next Generation of Businesses Will Win." He currently serves on the Board of Directors of the Greenpeace
Fund; the Environmental Health Fund; Verite; the Advisory Board of
Healthy Child Healthy World; and is a member of the Resource Education
Foundation of Vermont Businesses for Social Responsibility.
"How many more spills do we need? How many more earthquakes do we need, or volcanoes, or hurricanes? ... The earth, in a sense, is telling us, 'You can’t keep doing this.' There is a price that is going to be paid...