Jack Myers is a Media Ecologist and Chairman of Media Advisory Group, which advises more than 250 media advertising, marketing, entertainment and financial services companies who subscribe to the weekly Jack Myers Media Business Report. Jack founded the Women in Media Mentoring Initiative and the Newhouse Network to support and advance diversity in the careers of young people. He speaks internationally on the impact of emerging media technologies on guest society, culture and business. He is a Peabody Award winning and Academy Award Nominated documentary film producer and author of four books. His 1998 book, Reconnecting with Customers: Building Brands and Profits in the Relationship Age, is recognized as a leading edge digital primer that anticipated today’s dramatic digital transformation. Virtual Worlds: Rewiring Your Emotional Future, published in 2007, focuses on the growing influence of social networks on young people. Jack is a Board Member Emeritus of the Newhouse School of Communications at Syracuse University. he served on the Advisory Board for the Steinhardt School of Culture, Education and Human Development at NYU. His career has included management positions at CBS television and ABC radio and he co-founded the Syracuse New Times. Reading the subscriber-only weekly Jack Myers Media Business report is considered de rigeur for people in that industry.
Movie trailers are a perfect example of content that goes viral.
Young people are sick and tired of what they've been experiencing and they don't understand why it's continuing.
The Internet Pioneer generation loves advertising. They want advertising to be content.
We're going to see entrepreneurial growth in the educational business in many ways serving the needs that the traditional school systems have been failing at.
Today's college students are leading what I call the third wave of feminism and it's a wave that ironically is in many ways personified by Lady Gaga.
If we really want to understand the context of today's "hooked up" generation it is that short term relationships define them.
Those students who are in college today, you're going to find yourself in great demand by employers, organizations and institutions.
In Hooked Up, Myers focuses on a subset of Millennials he terms “Internet Pioneers” who are much better connected and much more savvy technologically than any other generation before, and are potentially the next...