You have to understand your customer, says George Jones.
To succeed, a company must differentiate, says George Jones.
George Jones explains the synergies between online and offline retail.
Find people who are passionate about what you are selling, says George Jones.
George Jones says you can succeed in business without an MBA, yet he regrets not earning one.
Communication is the key, says George Jones.
George Jones says turning around a company in tough economic times has been a challenge and an opportunity.
George Jones says he's been able to assemble a terrific team at Borders.
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