Edward Norton is an actor, director and philanthropist. He has been nominated for two Academy Awards, for Best Supporting Actor in "Primal Fear" and Best Actor in "American History X." His other notable films include "Fight Club" (1999), "25th Hour" (2002), "The Incredible Hulk" (2008) and "Keeping the Faith" (2000), which he also directed. Norton is also known for his work on environmental and social issues like renewable energy and low-income housing. In May 2010, Norton co-founded the website Crowdrise, an online platform that harnesses the power of social networks for charities.
Raising money from people who are passionate about a particular cause is easy, but how do you convince those who have no connection to an issue to give their time and money?