Derek Thompson is a senior editor at The Atlantic magazine, where he writes about economics and the media. He is a regular contributor to NPR's Here and Now and appears frequently on television, including CBS and MSNBC. He was named to both Inc. magazine’s and Forbes’s 30 Under 30 lists. He lives in New York City.
History is littered with thousands of things that tried to appeal to everyone and yet failed miserably. If you want true success, try to appeal to a core group.
So, how do you make something popular? Simple! You just update something old. This applies to storytelling, design, and even tech gadgets.