David Butler is Vice President of Innovation and Entrepreneurship at The Coca-Cola Company. In 2013, David launched Coca-Cola Founders, a new venturing platform designed to create seed-stage startups by opening up Coca-Cola’s assets to a global network of proven founders. David joined Coca-Cola in 2004 as the Company’s first VP, Global Design. He established a cross-functional, systems-based approach to design, contributing to 18 quarters of positive volume and value share growth while capturing +$100M in productivity savings. Prior to Coca-Cola, David founded Process1234.com, consulted Gucci, United and Caterpillar, taught systems theory and designed large-scale systems for UPS, Delta, CNN and the 1996 Olympic Games.
He is the author of the book Design to Grow: How Coca-Cola Learned to Combine Scale and Agility (and How You Can Too).