Carlos Brito is the Chief Executive Officer of AB InBev, the largest brewer in the world, responsible for nearly a quarter of global market share in beer. He has been at the helm through a series of mergers and acquisitions since 2005 (he was appointed in 2004). In 2004 Belgium-based Interbrew merged with the Brazilian brewer AmBev to form InBev. In 2008, the company bought Anheuser-Busch, makers of Budweiser beer, to become AB InBev. Prior to becoming CEO, Brito worked in the company in positions of positions in Finance, Operations, and Sales.
Budweiser is an American beer, and Stella Artois has been Belgian for centuries, yet they all fall under the umbrella of AB InBev. In a multinational company, where does corporate culture meet national identity?