Adam Alter is an Associate Professor of Marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University Psychology Department.
Adam is the author of the New York Times bestseller, Drunk Tank Pink: And Other Unexpected Forces That Shape How We Think, Feel, and Behave, which examines how features of the world shape our thoughts and feelings beyond our control. He has also written for the New York Times, New Yorker, Atlantic, WIRED, Slate, Huffington Post, and Popular Science, among other publications. Adam has shared his ideas at the Cannes Lions Festival of Creativity, and with dozens of companies, including Google, Microsoft, Anheuser Busch, Prudential, and Fidelity, and with several design and ad agencies around the world. He is working on his second book, which asks why so many people today are addicted to so many behaviors, from incessant smart phone and internet usage to video game playing and online shopping.
Adam’s academic research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. His research has been published widely in academic journals, and featured in dozens of TV, radio and print outlets around the world.
He received his Bachelor of Science (Honors Class 1, University Medal) in Psychology from the University of New South Wales and his M.A. and Ph.D. in Psychology from Princeton University, where he held the Charlotte Elizabeth Procter Honorific Dissertation Fellowship and a Fellowship in the Woodrow Wilson Society of Scholars.
There is a lot of value in consistency, fluency, regularity. What’s especially tricky, though, is you also need to keep a brand vibrant.
I think one of the keys to success is being quick to respond and that’s been a truism in business for a very, very long time. Opportunities don’t last forever and if you want to seize the opportunity, it’s better...
We would have been able to attract an extra 700 million dollars in aid over 10 years by changing the names of hurricanes.
Even arch rationalists, people who think very carefully, are swayed by the presence of others.
Money is a very powerful symbol and it influences us in a number of different ways.
Very often the first piece of information we have about a person is their name. It’s often the first thing you learn about someone and we form judgments about people very rapidly.
Author and NYU professor Adam Alter delves into the psychology of "drunk tank pink."