Adam Alter joined New York University's Stern School of Business as an Assistant Professor of Marketing with an affiliated appointment in NYU's Psychology Department in July 2009.
Professor Alter's research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. He is the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.
I think one of the keys to success is being quick to respond and that’s been a truism in business for a very, very long time. Opportunities don’t last forever and if you want to seize the opportunity, it’s better...
We would have been able to attract an extra 700 million dollars in aid over 10 years by changing the names of hurricanes.
Even arch rationalists, people who think very carefully, are swayed by the presence of others.
Money is a very powerful symbol and it influences us in a number of different ways.
Very often the first piece of information we have about a person is their name. It’s often the first thing you learn about someone and we form judgments about people very rapidly.