Adam Alter

Psychologist
Associate Professor of Marketing, NYU Stern School of Business

Adam Alter joined New York University's Stern School of Business as an Assistant Professor of Marketing with an affiliated appointment in NYU's Psychology Department in July 2009.

Professor Alter's research focuses on judgment and decision-making and social psychology, with a particular interest in the sometimes surprising effects of subtle cues in the environment on human cognition and behavior. He is the author of Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.

 

 

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