What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Xerox: X Marks the Spot for a New Search Engine

February 12, 2007, 2:04 PM

Xerox_showcase_space When I listened in on the Xerox conference call a few weeks ago, they mentioned a slew of innovative new products scheduled for the first half of 2007, but they didn't mention anything about this: an expanded initiative to develop a Google-killer. As Xerox slowly rebuilds itself into a global titan once again, it looks like the legendary Xerox PARC in Palo Alto is working on a natural language search engine to rival anything created by Google or Yahoo:

"A subsidiary of Xerox has signed an agreement to jointly develop and license search engine technology that they hope could lead to the next Google or Yahoo!. The agreement between Xerox’s Palo Alto Research Center and Powerset, both based in California, includes a long-term collaboration and technology licensing, with the Xerox subsidiary providing technology in exchange for royalties and an equity stake in Powerset.

Powerset’s search engine work focuses on “natural language,” which involves using ordinary, familiar sentence structure in searches, leading to easier, more accurate search results. The two firms have been working together since 2005."

[image: The Xerox Showroom]


Xerox: X Marks the Spot for...

Newsletter: Share: