What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

What is the trend in innovation?

February 8, 2007, 9:41 AM

Google_trends_innovation Many would claim that "innovation" remains the hottest buzzword in business today. Yet, according to this graphical chart from Google Trends (which measures the popularity of certain search requests), it looks like the term "innovation" was actually hotter in 2005 than it was in 2006. Am I reading this chart correctly? Notice, too, that during the summer months (flat) and the winter holidays (sharp spike down), people tend to take a break from innovation.

I think there might be three possible explanations for the traffic patterns between 2005 and 2007:

(1) As the term "innovation" has matured, Google users have become more precise in their searches. They now use specific terms like "fuzzy front end" to describe the exact part of the innovation process they are interested in, rather than broad, generic terms like "innovation"

(2) Google users view "innovation" as a broad umbrella term that encompasses other areas like design, creativity, and invention. Thus, the fact that users are not searching for "innovation" does not mean that they are not searching for these sub-disciplines and related areas. Or, maybe they are searching for things like "Web 2.0," which is innovative in and of itself without the need for a descriptive word related to "innovation"

(3) In the past 12 months, there has not been any breathtaking new theory or model within the innovation world that has captured the hearts and minds of Internet users around the world. (I'm thinking specifically of something like "disruptive innovation" or "creative destruction")

Anyway, it's also interesting to note from where the largest search volume for "innovation" is originating. It's not the USA. Instead, the five leading cities or regions for innovation-related searches are Copenhagen, Singapore, Ottawa, Berlin and Bangalore. Rounding out the Top 10 are Dusseldorf, Sydney, Cologne, London and Dublin. Thus, innovation is hardly a North American  or even English-speaking phenomenon.

 

What is the trend in innova...

Newsletter: Share: