At the end of the day, any industry can be thought of as an ecosystem. In this compelling presentation, social media strategist Jeremiah Owyang suggests that the social web can be thought of as a "social reef" populated by all sorts of individuals, companies and organizations.

Watch it and decide for yourself where you fit into this social reef ecosystem -- you might just be an octopus or blowfish.

Mad props to Jeremiah for making this social media storyboard freely available to all via Slideshare.