At the end of the day, any industry can be thought of as an ecosystem. In this compelling presentation, social media strategist Jeremiah Owyang suggests that the social web can be thought of as a "social reef" populated by all sorts of individuals, companies and organizations.
Watch it and decide for yourself where you fit into this social reef ecosystem -- you might just be an octopus or blowfish.
Big Think Edge helps organizations by catalyzing conversation around the topics most critical to 21st century business success. Led by the world’s foremost experts, our dynamic learning programs are short-form, mobile, and immediately actionable.