Microsoft_blue_monster_3 If you're a fan of Hugh Macleod and his blog Gaping Void, you'll want to check out this Business Week article on the use of doodling in Corporate America. Apparently, Hugh's "blue monster" doodle (left) has been adopted by Microsoft as its unofficial mascot:

"Ever since MacLeod sent the cartoon to [Microsoft executive Steve] Clayton and posted it on his blog, gapingvoid, more than a year ago, the "blue monster" character has become an unofficial corporate mascot among many Microsoft employees, posted in cubicles, printed on business cards and T-shirts, and added to e-mail signatures. "I'm told it always leads to an interesting, atypical Microsoft conversation," says MacLeod—the result he had hoped for."

There are a lot of other great examples, too, of doodling being as a marketing and branding tool. The current UPS Whiteboard campaign makes extensive use of doodling, as did a past Johnnie Walker Keep Walking campaign that sketched out business plans on cocktail napkins.

[image:  The Blue Monster]