This week's Springwise newsletter points to an interesting (and potentially quite lucrative!) "green innovation" competition taking place in Europe this month:
"PICNIC Green Challenge is calling on creative, innovative minds to come up with solutions to fight climate change. Anyone with a good idea for a product or service that reduces greenhouse gas emissions in a consumer-friendly way and contributes to a sustainable lifestyle is welcome to take part. Each entry must be supported by a concrete plan to bring the concept to market within 2 years. To turn a bright idea into a business, the winner will receive EUR 500,000, coaching from business leaders and a list of potential customers."
As if saving the earth was not enough of an incentive, billionaire entrepreneur Sir Richard Branson has been named as the chairman of the competition's jury.
[image: PICNIC Green Challenge]