Ge_whiteboard_fridge Sometimes the best innovations are the ones that are the most obvious: check out this GE fridge that also functions as a family whiteboard that was featured in this week's Springwise newsletter. Since most family fridges are chock-full of to-do notes and shopping lists and what-have-you, this seems like a remarkably simple solution to a problem that has dogged families for centuries. As Springwise points out, though, the fridge-slash-whiteboard is currently only available in Brazil, where it is sold as a Risque-Rabisque ("scrawl and scribble"):

"When GE launched “Imagination at Work” as its new slogan to replace “We Bring Good Things To Life”, the most eye-catching part of its online campaign was a virtual whiteboard that visitors could sketch and scribble on. Apparently, someone at GE had the smarts to transfer the ad’s essence to the gleaming white surfaces of GE’s appliances. White goods + whiteboard…? Witness the birth of the sketch-a-fridge...

The refrigerator is covered in a special coating similar to dry erase whiteboards. Replacing the age-old practice of sticking grocery lists and children’s drawings on the fridge, missives can now be written directly on the appliance and easily wiped off. It’s a simple innovation that cleverly integrates existing human behaviour, and turns a mundane product into something playful and appealing. Opportunities? When rethinking a product or service, don’t just focus on features or haute design. An element of fun can be just as much of a sales magnet, at a fraction of the cost."

[image: Brazil's Risque-Rabisque]