The marketing and innovation experts at Kolbrener have developed this interactive Table of Brand Evolution Terms to highlight their proprietary Brand Evolution methodology. If you look carefully, you'll see that each of the "brand elements" belong to color-coded categories such as Advertising, Branding or Marketing Communications. A big hat tip to Tanya for pointing this out to me. Already, this Table of Brand Elements has received 60 Diggs.
[image: Table of Brand Evolution Terms]