What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Second Life business owners: Time to embrace innovation

August 27, 2007, 3:14 PM

Reuters_second_life At the Second Life Community Convention in Chicago over the weekend, participants debated the changing business landscape within Second Life. As ABC News points out in its coverage of the event, small- and medium-sized business owners are now grappling with how to turn a profit in virtual worlds, while many larger businesses are scaling back the amount of resources they are willing to spend on virtual storefronts. After a massive first-mover land grab bonanza, it now appears that Second Life entrepreneurs "looking to strike it rich or just make a few extra dollars" are encountering "a daunting combination of both the traditional problems faced by any small business owner in the "first" world plus new challenges unique to the youthful, Internet-based economy of Second Life."

While fans of Second Life might find that news a bitter pill to swallow, I actually found the ABC News article to be immensely encouraging from a business and marketing perspective. The conversation about doing business in virtual worlds has shifted, from a "get-rich-quick" mentality to a more nuanced perspective that takes into account the essential factors needed to create a thriving small business. All of a sudden, people are starting to appreciate the need for business contracts rather than simple virtual handshakes. They are even talking up the idea of something along the lines of a Better Business Bureau for virtual shopkeepers and actually considering things like formulating a real business strategy rather than simply applying a "build-it-and-they-will-come" approach. To me, that's the sign of a maturing business category.

[image: Second Life via ABC News]

 

Second Life business owners...

Newsletter: Share: