Odiogo Within the Web 2.0 world, there's been a lot of buzz about "unlocking" content so that it is free to travel across the social Web. With that in mind, I've "unlocked" the text content of the Endless Innovation blog so that it is available to readers who'd prefer to receive it as an audio podcast. What's amazing is that the whole process took less than an hour and all the heavy-lifting was performed by the very blog-friendly tech company Odiogo: "Odiogo's media-shifting technology expands the reach of your content: It transforms news sites and blog posts into high fidelity, near human quality audio files ready to download and play anywhere, anytime, on any device."

The part about "near human quality audio files" is no joke -- I recently posted about innovative Japanese retailers, and Odiogo had no problem whatsoever with pronouncing the Japanese names. I've seen other blogs integrate Odiogo text-to-voice technology, but I hadn't realized how easy it was to do, especially within the Typepad blogging platform. The next step, of course, is to upload the Endless Innovation podcast to iTunes and embed ads inside.

At the top of each blog post, you'll see a little "listen now" link -- click on it, and you can listen to the blog post rather than read it. In addition, on the left sidebar, there's now an Odiogo logo -- click on it, and you have a myriad of different options for how you want to receive the podcast (e.g. as an iTunes podcast).

A big hat tip to the folks at Odiogo for making this text-to-voice innovation possible -- very exciting stuff!