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It's the Dawning of the Age of Experience

February 6, 2007, 6:09 PM

Age_of_aquarius Check out this cool innovation event sponsored by IBM next week in Boston: "The Dawning of the Age of Experience." (Hat tip: Scott Janousek)

Experience design is no longer a nice-to-have luxury of a few organizations with tons of money and exceptional visionary management. It’s become commonplace for organizations that build products and web sites. Experience Design is a centerpiece of boardroom discussions and quickly becoming a key performance indicator for many businesses.

However, you can’t just hire a couple of “experience designers” and tell them, “Go do that voodoo that you do so well.” Today’s business environment forces us to build multi-disciplinary teams, compiling a diverse group of skills and experiences to handle the many facets of the technical, business, and user requirements. In his usual entertaining and insightful manner, Jared M. Spool will talk about what it takes to build a design team that meets today’s needs.

The part about the "multi-disciplinary teams" is spot on. Organizations need T-thinkers, not silo thinkers if they want to achieve success in today's global innovation environment. The event at the IBM Innovation Center will feature examples from Southwest Airlines, the Mayo Clinic, and Netflix. (Oh, and some other little company you might have heard of -- Apple)

[image: Age of Aquarius]

 

It's the Dawning of the Age...

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