In this brief YouTube clip, legendary management guru Tom Peters says that the business of innovation is actually easier than one might suppose: "Hang out with weird, and thou shalt become more weird... Hang out with dull, and thou shalt become more dull..." It's as simple as that -- the best chance for a business to succeed is to hang out with "rogue employees, disgruntled customers, off-the-scope competitors and fringe suppliers."

[video: Tom Peters on YouTube]