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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

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Innovation and the Simple Life

September 30, 2008, 5:26 PM
Simplicity

John_maeda_simplicity_2 As John Maeda points out in his bestselling book The Laws of Simplicity, companies can unlock a tremendous amount of innovation by embracing the principles of simplicity.  There are the obvious examples from Apple and Google, as well as numerous other examples from the likes of IKEA and Bang & Olufsen. Some of the most interesting examples, though, are only tangentially related to business. For example, the Japanese culinary tradition of omakase, in which master sushi chefs choose every element of the menu for guests (literally, "let the chef decide"), is a clever form of simplicity. The Laws of Simplicity is a deceptively breezy little book - Maeda intentionally limited the book to 100 pages in order to encourage as many people as possible to learn about the basic principles of simplicity. (Elsewhere in the book, Maeda laments the size of many instruction manuals for digital products that overwhelm the reader, so the size of the book is keeping with the theme of simplicity.)

Formerly at the MIT Media Lab, John Maeda is now at the Rhode Island School of Design in Providence. As a result, his thoughts and musings on simplicity have migrated from the popular Laws of Simplicity blog to a new RISD blog.

More from the Big Idea for Tuesday, October 23 2012

Today's Big Idea: STEAM

The focus in education on STEM -- Science, Technology, Engineering and Mathematics is a great start to creating scientifically and technologically literate students. And yet, a growing chorus of e... Read More…

 

Innovation and the Simple Life

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