For anyone trying to stay one step ahead of the innovation curve, Trendwatching.com has published a must-read report on Five Trendwatching Tips. In the process of explaining how to spot and analyze trends, the report does a great job of explaining what exactly a trend is and what misconceptions people have when it comes to trend hunting. Here are the five trendwatching tips:
(1) Know why you're tracking trends
(2) Have a point of view
(3) Weave your Web of resources
(4) Fine-tune your trend network
(5) Embed and apply
As an added bonus, there's even advice on how to name a trend (i.e. arouse curiosity while speaking a common language that will be recognizable to your core audience). Mad props to the team at Trendwatching for putting this together -- it's a tremendous help for anyone trying to understand more about the future of innovation!