What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos


Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers


Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge


Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more

Give the gift of innovation with prepaid healthcare gift cards

November 12, 2007, 12:53 PM

Givewell_giftcardWith healthcare costs continuing to soar across America and tens of millions of people lacking any form of health insurance whatsoever, this seems like a great idea: prepaid healthcare gift cards. At the Givewell site, it's now possible to purchase the Prepaid Healthcare Visa Gift Card in various increments ranging from $25 to $5000. According to the Wall Street Journal, the Healthcare Visa Gift Card will cover prescription co-payments, elective surgery, contact lenses and gym membership. Health insurance company Highmark, which plans to sell "several hundred thousand" gift cards during 2008, will start off marketing the card in Pennsylvania before rolling it out nationwide.

As with any innovative offering there are, of course, the skeptics. For example, The Consumerist wasn't so approving of this new credit card offering:

"Nothing says "I love you, Mom," like some more medicine for her diabetes, or "You're the best, Dad," like a refill of nitro tablets. That's why the health insurance company Highmark is offering new Healthcare Visa Gift Cards—for about $5 plus an unspecified shipping and handling fee, you can load it with anywhere from $25 to $5,000 to be used exclusively on medical expenses. After the first 9 months, the card emerges from the womb of "I already paid for this!" and starts charging you a monthly $1.50 maintenance fee. Won't your kid be excited come Christmas morning when she finds out her staph infection is going to get treated?!"

 If you look carefully at the image above, you'll see that The Consumerist has rather maliciously added a small white wtf?

[image: The Givewell Card]


Give the gift of innovation...

Newsletter: Share: