Zeitgeist A great way to wrap your arms around the zeitgeist: advertising agency JWT has put together a list of the 70 "in" products, services and trends that will help to define 2007:

1. Skype/VoIP
2. Wii and the next-generation gaming systems
3. The business of social networking
4. Pop-up stores, restaurants and bars
5. Shrinky Dink technology (TVs are flat and hidden, iPods are down to half an ounce, speakers are smaller and less visible, and so on)
6. The rise of nanotechnology
7. Sustainable construction/green buildings
8. Hydrogen fuel cell technology
9. Veggie-bus: school buses running on biodiesel fuel
10. Trans-fat fallout

An interesting list, although I tend to discount the value of any list that includes Paris Hilton & Britney Spears (#68), Borat (#57) and "brand sluts" (#30). But, hey, that's just me.

[image: Defining the Zeitgeist]