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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Big Think’s contributors offer expert analysis of the big ideas behind the news.

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Social Media and the Online Lives of Baby Boomers: A Conversation with Jeff Taylor, Eons.com

February 1, 2011, 7:51 PM
Much to the dismay of theirchildren, baby boomers are online and doing more than checking out pictures offamily members and exchanging recipes. Boomers are moving to online communitiesto help them with the daily ‘jobs’ of midlife and older age. Certainly theseonline jobs include the common activities of shopping and email. However, anincreasing number of midlife-plus users are using social media as an importantplatform to research, choose, validate and adopt products and services. Livingonline for older users (in sharp contrast to most younger digerati) includesusing the web and making new ‘friends’ to help with critical choices and behaviors thatsupport health, caregiving, financial services, retirement planning, employmenthunting and networking and yes, even fun and leisure.


To learn more I interviewedJeff Taylor during an AgeLab forum on aging and business innovation sponsored by The Hartford Financial Services Group. Jeff is founder of Eons.com a premier online baby boomer community. A boomer himself, Jeff has made a career on the lifecycle of baby boomers. He foundedMonster.com the mega-successful and international online employment site thatbegan by supporting a generation develop their career trek. Today he is thevisionary behind Eons.com creating a new community for older boomers as theytrek their next stage of life. Jeff shares his experience at Eons.com providinga glimpse into how baby boomers are using social media, how they are different thantheir kids, how boomer men and women engage differently, and how community isno longer just where you live but where you connect.

 

Social Media and the Online...

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