A baby boomer turns 64 nearly one every seven seconds.
Perennially youthful, butno longer young the nation’s largest generation is now well into middle age andbeyond. Born between 1946 and 1964 the nearly 77 million boomers are more thanthe nation’s largest cohort they are also its loudest. For six-plus decadesthey’ve demanded new, better, faster, cheaper, and cool. Now graying, how will theirdemands shape the new whitespace of an aging marketplace?