We used to live in a world where content producers chose the channels of distribution. Now the consumers choose.* That means the producer has to deliver the message over many channels, optimized for each. For those who hate long videos, you make short ones and post them where they visit online. For those who prefer email, let them subscribe. Use Twitter, Facebook, Instagram, Tumblr, G+, Pinterest, blogs, Snapchat, to reach your audience whichever way it prefers. Your goal is to effectively deliver you message. You gotta adapt.
*Credit to Kyle Stoneman for that framing.
Image by Jess3