What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Candidates Face New Risks on YouTube

December 12, 2011, 12:04 PM
Rick_perry_strong

Candidates recognize the importance of creating videos for YouTube. A good video can go a long way towards marketing the campaign and building name recognition. But with this amazing opportunity comes risk. Of course we all know about the risk engendered by Senator George Allen when he went on his "macaca" rant on video, but today's lesson in risk comes from Governor Rick Perry and his "Strong" video.

In response to his recent campaign commercial disparaging gay rights and championing school prayer, a slew of parody videos have emerged. This, in and of itself, is not the primary risk YouTube presents. Rather, when you visit Perry's original "Strong" video on YouTube, the right column is filled with related videos and those related videos are mostly the parody clips. Thus, the promotion and success of Perry's own ad breeds promotion and success for the parody ads.

Here is a sample of some of the parody ads:

 

 

 

 

 

 

There are more and I expect there will be even more, still.

 

Candidates Face New Risks o...

Newsletter: Share: