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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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WASARA: Elegant Biodegradable Japanese Disposable Tableware

August 25, 2010, 1:49 PM

There's hardly anything more symbolic of an outdoor party or picnic than the red disposable plastic cup. But neither the aesthetic appearance nor the environmental impact of such disposable tableware is anything to celebrate. Luckily, Japanese sustainable design company WASARA has a solution that's both elegant and ecologically responsible with their line of single-use, biodegradable, compostable tableware.

Created by designer Shinichiro Ogata, the 15-piece collection is made entirely out of tree-free renewable materials – sugar cane fiber, bamboo and reed pulp – and is surprisingly reasonably priced, starting at $9 for a pack of 12 small plates.


Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine and Huffington Post, and spends a shameful amount of time on Twitter.


WASARA: Elegant Biodegradab...

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