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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

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Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Tube Grip: An Inflatable Shopping Assistant

September 21, 2010, 9:02 AM
Tubegrip1

When looking at design as a utilitarian problem-solving tool, the smartest solutions are often the simplest ones. That's certainly the case with Tube Grip – a compact inflatable grip-assistant designed to alleviate the pressure heavy shopping bags place on hands by applying basic physics with a bit of everyday ingenuity.

The air-filled polyvinyl chloride strip takes advantage of the simple physics principle that the wider the surface area, the more distributed and thus the lighter the pressure. Created by South-Korean product design student duo Hyo-eun Kim and Eun-seok Kim, Tube Grip won a 2010 IF Concept Award in the Universal Design category.

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Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.

 

Tube Grip: An Inflatable Sh...

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