The anti-plastic crusade of the past few years has focused largely on bottled water, but the beverage market isn't the only culprit for the plastic bottle epidemic. Replenish aims to battle another one: Bottled home cleaners, which contain only 5% actual cleaner, the rest being plastic and water.
The innovative system offers a sustainable alternative in the form of a reusable bottle, a built-in measuring cup and a concentrate pod that users can dilute with water inside the bottle. A single concentrate pod makes the equivalent of four bottles of traditional cleaner.
Besides the obvious ecological benefit of the reusable bottle itself, the elimination of water at the factory level greatly reduces the product's shipping weight, minimizing its carbon footprint beyond the end user.
Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.