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We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

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Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Plumen: A Designer Compact Florescent Lightbulb

September 13, 2010, 12:45 AM

Compact fluorescent light bulbs are a fantastic energy-efficient alternative to standard incandescent ones, but let's face it – they're rather unfortunate-looking. Until now. From British human-centric gadget company Hulger and designer Sam Wilkinson comes The Plumen – the world's first designer CFL, meant to be shown off rather than hidden.

Composed of two elegantly interwoven fluorescent tubes, the bulb uses 80% less energy a traditional incandescent one does and offers eight times the lifespan.The Plumen features two elegant interlocking fluorescent tubes, uses 80 percent less energy than an incandescent bulb, and is expected to last for eight years.

The name 'Plumen' is inspired by birds' plume, the decorative feathering signaling the bird's beauty and prowess. The Plumen is now available in the UK and throughout Europe, with a US and global release coming soon.

Maria Popova is the editor of Brain Pickings, a curated inventory of miscellaneous interestingness. She writes for Wired UK, GOOD Magazine, Design Observer and Huffington Post, and spends a shameful amount of time on Twitter.


Plumen: A Designer Compact ...

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