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We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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Act Local: It Works

April 13, 2011, 2:40 PM

It is important to know when things work. Especially because the media bias feeds us a disproportionate amount of negatively slanted news. It is also important to know that what you do and how you design your everyday environment makes a difference, even if it’s just a sticker on your car announcing to the world you’ve offset your emissions or a T-Shirt urging the onlooker to buy local. 

According to a recent study by the Institute for Local Self-Reliance, “communities with an active "buy local" campaign have experienced markedly stronger revenue growth compared to those located in areas without such a campaign.” That revenue growth averages at 5.6% compared to 2.1% in communities without a “buy local” initiative. 

But the effects of the campaigns spread wider than just bringing new customers to the stores. They increase the awareness and support of government officials as well as the local media. "This survey offers further proof that, with sustained efforts, communities can indeed raise local consciousness and build a culture of support for local entrepreneurs," says Jennifer Rockne, executive director of the American Independent Business Alliance.

So keep wearing that shirt, editing that PSA video, or designing that poster to hang in your local grocery store. What you do and what you design matters.

Via GOOD; photo credit: NewsHour via flickr


Act Local: It Works

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