If you are a regular reader here, you might be interested in reading a guest essay I wrote in Forbes.
It's about how marketers are being challenged by the increasing the number of channels available to engage consumers on. It takes about 3.5 minutes to read and covers a lot of the big unseen trends that are driving the era of social marketing.
It's here if you'd like to give it a read: The Law Of Accelerating Media, And How To Deal With It.
If you just discovered this blog from the article at Forbes, welcome! I've written some essays like the one you just read. If you're interested in reading more like it, here are some suggestions:
- User Acquisition (practical marketing advice)
- Unified Media Theory (marketing theory)
- A Plausible Future of Health (healthcare theory)