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A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

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My formula for simple blogging

June 21, 2011, 9:20 AM

When I first started blogging on BigThink, I compiled a list of people who I admired.

I wanted to use those folks as a north star as I was trying to figure out how I should blog to a group of people who weren't just reading my personal blog (which despite all traffic numbers, in my head was always just my mom - hi mom!).

The past few months, you've all been kind enough to pay attention as I was finding my editorial voice. I've tried a lot of different tones ranging from serious to playful, and I've found that the big traffic tends to come in for the gimmicks.  

It's a bummer, but that big bump in the image above is when I wrote about Rebecca Black - compare that to average daily visits.

I've also found that I'm happiest when sharing ideas that could help someone understand and do their job better.

Through that process I've found my new strategy for blogging: Spend an hour helping a friend, and then write a blog post about the best idea or conversation we talked about during that time. [ReTweet this]

You can see the evidence of that in my last 10 posts - I think it's helping me create a resource that's far more likely to be useful for a longer time, so I've been a lot happier with the last 10 posts then with the previous 10 before that.

Gary Vaynerchuck said it took about 80 episodes before he really developed the voice of Wine Library. If you are reading this, then you are following along with me while I'm developing the voice of CTF, and I want to thank you for the company on an early, bumpy, and imperfect road.

I'd love to offer you a small thank you gift for being so awesome: That "help someone for an hour and write a blog post" means I need to help a lot of friends. Got a strategy question you need help with? Tweet me and let's see if I can help! :)


My formula for simple blogging

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