What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

By Honoring our Heroes, We Make Our Values Known

October 11, 2011, 3:38 AM
Steve-jobs1

"By honoring the lives of those we admire, we make our own values known. Perhaps more clearly than words ever could." -Steve Jobs

This is hardly the most well-known Steve Jobs quote, but it's possibly the most fitting as we look back and remember him. 

It appeared as part of a forward, written by Jobs, for a book released by Apple as marketing material in 1998 called "1998: The Year of thinking different."  (source: Brad Gessler)

Reading this letter made me miss Jobs even more.

 

Here's the forward:

The most admired companies in the world have one thing in common: They stand for something.

The world can change, the market can change, their products can change - but their core beliefs remain the same.

Like Disney, Sony, and Nike, Apple is a brand that is loved and respected around the world.

We like to think its because we have a soul.

Apple has never just been about making boxes to help people get their jobs done (though we’re proud to do that well). We’re about something more.

We believe that people with passion can change the world for the better. And we believe that creativity is the force that pushes the human race forward.

About a year ago, we took a long, hard look at the challenges facing Apple. We realized that to fight our way back, we’d have to do two things better than we’ve ever done before:

Make computers that are strikingly innovative. And make it clear to the world (and to ourselves) what Apple stands for.

To do the latter, we created the “Think different” series.

It’s nothing more than a tribute to our heroes - the people who changed the world with their spirit and idealism, their courage and perseverance.

By honoring the lives of those we admire, we make our own values known. Perhaps more clearly than words ever could.

The photographs on these pages have been a source of pride and energy for all of us in the Apple family. For when we remember our heroes, we rekindle our own idealism, and renew our determination to make the best computers in the world.

This has been an invigorating and positive year for Apple. The “Think different” series has resonated with the world beyond our wildest hopes, and, in the process, has become an undeniable part of Apple’s spirit.

We hope this book helps carry that spirit forward.

Steve

 

 

By Honoring our Heroes, We ...

Newsletter: Share: