What is Big Think?  

We are Big Idea Hunters…

We live in a time of information abundance, which far too many of us see as information overload. With the sum total of human knowledge, past and present, at our fingertips, we’re faced with a crisis of attention: which ideas should we engage with, and why? Big Think is an evolving roadmap to the best thinking on the planet — the ideas that can help you think flexibly and act decisively in a multivariate world.

A word about Big Ideas and Themes — The architecture of Big Think

Big ideas are lenses for envisioning the future. Every article and video on bigthink.com and on our learning platforms is based on an emerging “big idea” that is significant, widely relevant, and actionable. We’re sifting the noise for the questions and insights that have the power to change all of our lives, for decades to come. For example, reverse-engineering is a big idea in that the concept is increasingly useful across multiple disciplines, from education to nanotechnology.

Themes are the seven broad umbrellas under which we organize the hundreds of big ideas that populate Big Think. They include New World Order, Earth and Beyond, 21st Century Living, Going Mental, Extreme Biology, Power and Influence, and Inventing the Future.

Big Think Features:

12,000+ Expert Videos

1

Browse videos featuring experts across a wide range of disciplines, from personal health to business leadership to neuroscience.

Watch videos

World Renowned Bloggers

2

Big Think’s contributors offer expert analysis of the big ideas behind the news.

Go to blogs

Big Think Edge

3

Big Think’s Edge learning platform for career mentorship and professional development provides engaging and actionable courses delivered by the people who are shaping our future.

Find out more
Close

Agile Marketing

January 31, 2011, 6:16 PM
Communilytics_w2e_bootcamp__mg_8161_flickr_-_photo_sharing_

I want to share with you a more personal update today -- a new practice we've developed which has improved the marketing efforts at my company.

We've recently begun practicing Agile Marketing. A choice we made several months ago that has improved both our process and output.

I wanted to share with you this process, which Mike Axinn from our team recently put together a two-and-a-half minute video introducing this concept. Here's our VP of Marketing, Jascha Kaykas-Wolff giving an introduction to Agile Marketing.

Probably the most important part of the model is breaking your work (and analysis of success) into smaller chunks. We operate against short "sprints" internally, which gives us much shorter timelines to complete chunks of work and evaluate success. This allows us to make iterative course corrections much more quickly.

Remember, a plane going from California to Hawaii is off course 99% of the time, but is making constant adjustments back towards the destination. A marketing team is no different; by shortening the feedback loop, you give yourself less ability to get off course.

Not many people out there practice Agile Marketing, and I'd love to hear your take on it:

  • Do you practice agile marketing?
  • Could your team adapt to an agile model?
  • What are your biggest challenges in shortening your feedback loop?

This video was initially posted on our corporate blog. If people find it valuable, we'll continue sharing a series of updates on the processes we're building, the lessons we're learning, and the benefits we're seeing. Feel free to share your request for this in the comments on our original post.

 

Agile Marketing

Newsletter: Share: