Google: 1, Europe: 0
In the States, Google and its myriad Web tools are welcomed wholeheartedly, viewed as irreplaceable instruments along the path to technological enlightenment. In Europe, however, Google’s been met with a bit more resistance, but achieved a small victory today when it won a case in the EU’s highest tribunal.
Google almost seems to possess clairvoyance in that it will often display advertising based on users’ specific search terms. The company gains most of its revenue in this fashion, by selling terms as keywords that link Internet searches with advertisements.
Luxury goods maker LVMH, which is associated with Louis Vuitton, Moet and Hennessey, took Google to court recently for selling the keywords to companies that manufacture fake versions of the luxury goods – and today a European Union court adviser explained that Google had done nothing wrong. This bodes well for Google, as the EU court rules consistently based on the opinions provided by its advisers.
Today’s victory follows a recent proposal by the European Commission to back Google’s efforts to digitize publications and make printed materials more readily available on the web in Europe. It seems Google can do no wrong, and each step made by Google overseas translates to boosts back home – Google’s shares rose $2.06 this afternoon on the Nasdaq.
“As far as the trademark infringement-part of the case is concerned, it is a big victory for Google,” said Stijn Debaene, a lawyer with Field Fisher Waterhouse LLP in Brussels.